Buying a phone system for an insurance agency: a checklist
· 5 min read
A general office phone system can answer calls. An agency needs one that keeps up with a sales floor, a service desk and customers who expect to be recognized. Use this list when you compare options.
Ringing and routing
- Can incoming calls ring the whole team at once, and stop ringing once someone answers?
- Can agents answer from a computer, a desk phone and a mobile phone on the same numbers?
- Can you route calls differently after hours?
Handling calls
- Is there call parking that the whole team can see?
- Are both warm and cold transfers easy?
- Can agents see who is on a call and who is free?
Recording and voicemail
- Are calls recorded and easy to find later?
- Are voicemails transcribed?
- Does a hang-up at the greeting clutter the voicemail list, or is it filed as a missed call?
Call recording consent rules vary by state, and some states require every party to agree. Check the rules for the states you call into.
Caller ID and texting
- Does outbound caller ID show your agency name?
- Can you text customers from the same numbers you call from?
- Does the provider handle business texting registration (A2P 10DLC)?
Fit with the rest of the agency
- Does an incoming call show the customer's record before you answer?
- Are calls logged on the customer's record automatically?
- Are there call reports by agent and by hour?
- What does moving your existing numbers to the new system involve?
Insurance CRM includes a phone system built for agencies: every agent rings at once, calls park by drag and drop, and every call is recorded on the customer's record.